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The Academy Hotel, London

Five Georgian townhouses in the heart of Bloomsbury conjoin into a charmingly historic yet modern hotel that gives the feeling of staying in the guest bedroom of a stylish friend from old money. This Small Luxury Hotels of the World member is all about the details. 


The Academy occupies an enviable position for a luxury hotel in London—set in a leafy residential neighborhood in the city center, close to the West End. The Academy’s five adjacent Georgian townhouses were recently reenergized by a multi-million-pound refurbishment. Inside, renowned designer Alexandra Champalimaud has combined modern and vintage, glamour and bookishness, in a nod to The Bloomsbury Set—the pre-war London literati.

Start your day with breakfast in the Refectory. Book direct using Hotel Credits and you'll get a complimentary Continental breakfast every morning, as well as a complimentary Alkkemist Gin & Tonic in the cozy Alchemy Bar. Settle in at the Library or the pretty Courtyard for Mr. Ma's Afternoon Tea— a twist on the London tradition with Chinese sweet treats and classic British fare.


Bloomsbury is a neighborhood of grassy squares surrounded by grand old Georgian townhouses. You’ll stride by such classic brown brick homes on your way to the British Museum, close by. Go a little further southeast and you'll reach Soho, the entertainment, theater and dining center of London. Grab a bite at our favorite eatery, 10 Greek Street, for a seasonal twist on offerings that hale from across Europe. Nearby Paul A. Young is a cocoa lover's mecca helmed by Britain's top chocolatier. For a taste of London's international art scene, pop into Rodeo gallery.

The Fine Print

* Expires: 12/31/2022
* For use with new bookings only
* Bookings with credits must be made directly with the hotel
* Can be applied towards best available rate
* Credits apply to reservation total, including tax and on-property spend
* Non-refundable but transferable to anyone
* Full balance of credit must be used when redeemed

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