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The Pilgrm, London, UK

Intentionality is at the core of The Pilgrm, which brings Old World British charm and a contemporary focus on sustainability, restoration, and originality to London’s buzzing hotel scene. Set in the heart of Paddington, The Pilgrm is an oasis of softness and calming, earthly tones that bring mindfulness to your life as you shake off the busy London streets you’ve left behind at its doorstep.


London is no stranger to revamped Victorian buildings, but The Pilgrm puts the rest to shame. Fully integrating the modern hotel experience into a beautifully historied building with original elements, it’s the pinnacle of redesign done well. Here you’ll find everyday conveniences, like contactless self check-in, alongside distinctive touches, like a lovingly restored 19th century antique mahogany staircase. And that’s just in the lobby. Mount the stairs to your room and you’ll be greeted with restorative neutral hues and views of Norfolk Square, where Londoners gather for fresh air and friendly table tennis matches.

Shying away from any stuffy or over-the-top hotel amenities, The Pilgrm offers chilled atmospheres and diverse menus at their onsite bars and restaurant. In the entryway you’ll find the self check-in reception and a neighborhood cafe. Mingle with locals as you sip your java, courtesy of Workshop Coffee. Upstairs, the cocktails come straight from international icons, borrowing recipes from bars around the world including the Reverse Martinez from The Clumsies in Athens, and local favorite Bar Termini’s Negroni. Chef Sara Lewis commands The Lounge with an all-day culinary world tour menu. Highlights include a locally-focused full English breakfast and a flavorful smoked salmon fishcake with spiced tomato chutney. Not just for eating, The Lounge is truly a gathering spot with cozy plush velvet couches, a gallery wall of unique art, and a lively mixture of guests and locals to keep you entertained.


At The Pilgrm, you can call Paddington home for your sojourn in London. You’re only blocks away from Hyde Park and Kensington Gardens, with closest access to the latter’s Italian-style garden. Look out for the Serpentine Lake in the park and its famed Serpentine Sackler Gallery with revolving exhibitions of contemporary art from the likes of Damien Hirst and Jeff Koons. For more relaxed vibe, stroll up to The Rolling Bridge just north of the hotel to admire an artistic and engineering feat: a bridge that rolls into an octagonal structure.

Neighboring Mayfair sets the mood for an upscale and unforgettable London experience; high-end flagship stores, like Christopher Kane, call this neighborhood home and there’s plenty of fashion’s established names, as well as rising stars in the area. You can’t go wrong with a dinner by the fireplace at Chiltern Firehouse. Looking for an experience worthy of an aristocratic gentleman? Mayfair is home to GEO. F. Trumper, established in 1875 and one of the city’s last traditional family-run barbers.

Travel with Impact

Intention is the word running The Pilgm. Thoughtful and conscious, the hotel is dedicated to thinking local, honoring the history of its building, and respecting the planet. British craftsmanship is on full display throughout the hotel, from the upcycled timber structures to the locally-made furniture featuring reclaimed materials. The menus also take lead from seasonal ingredients and what’s available locally. Staying here means ease of mind about your environmental impact with still and sparkling water stations, eco-friendly bath products, and fresh plants throughout rooms and common spaces to make your visit as green as possible.

The Fine Print

* Expires: 12/31/2022
* For use with new bookings only
* Bookings with credits must be made directly with the hotel
* Can be applied towards best available rate
* Credits apply to reservation total, including tax and on-property spend
* Non-refundable but transferable to anyone
* Full balance of credit must be used when redeemed

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